Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, March 5, 2010

Philips Second Gen LivingColors Make Paint Twice as Obsolete

The latest LivingColors lamp produces 16 million colors through a combination of 7 LEDs—an overall quality of light that's 50% brighter than version one.

And while the intuitive remote and bulbous shape remain mostly unchanged, you'll now have the option to purchase an opaque version (which we're guessing produces a more directional light flow) along with a more typical metal base stand. Look for the update in Europe soon, with models ranging from about $230-$350.
From[GIZMODO]

iLEDist's comments:
iLEDist is totally in love with this creature! But as a half expert in LED industry, let's divide the price intelligently: LED, relevant materials and labor cost less than 15%, Philips branding value and marketing input more than 40% of the price, the rest, .... is the revenue.... Sometimes, you just have to forgive the existence of the cheap copy because if the design is not designed for people with "regular paycheck" but still loves fancy designs, they have to find an alternative...
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Tuesday, March 2, 2010

We Like Boxes!

The designer of Firefly LED Solar Light, Eric Zhang had some quick brainstorming work done!

The box, in this case, came from Converse, is used as the main body of the study table organizer; LED pods hidden beneath the box cover and inside are illuminating the crystal pen holder and glowing through the hand-cutted organic patterns with the mixture of pink and aqua.

Let me find out what else is contained by the box beside the pen holder…hmmm, a couple of paper clips, of course, a mirror (it is the slot good for iPod as well), a screen brush… and a lot more once the inside box is fully utilized.

‘Everyone can be a designer as long as you are creative and passionate about life and our earth’, Said Eric. ‘This organizer concept hit me with the bothering messy working table and the idle shoe box. In case looking for stationary in the darkness, the LED is added on as the lighting source. Everything has its purpose and nothing is wasted here. It is Eco-friendly, low energy consuming, easy access to color options and patterns. Although it is just a draft version at this point, it does not look bad. I am confident this is a concept worth continuing developing and marketing.’


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